Mazda Case Study Example | Topics and Well Written Essays - 2000 words

Mazda - Case Study ExampleWe need to variate some figure of emotional link to the product. In determining a brand, there is the need to differentiate from others or form a shorthand logo, position ourselves or begin an integrated strategy, and create a personality and raft while adding value. In this paper, it will be discussed as to how Mazda has formed that link with us and how their marketing syllabus has created a brand that tells us who they ar and why we should buy their car.Mazda has a very unique shorthand Logo. According to Mazda soar upwards Zoom is1 shorthand for the love of exhilarating movement that we all have. It is the imagination we have about a car moving quickly down the road. They use the emotions we had as children in seeing a fast car and wanting to be part of that. Zoom Zoom is a scream that we will feel special when we get in every car built by Mazda. It is definitely different than any other company and when you hear Zoom Zoom, you think only of Ma zda which is what is meant to happen. Zoom Zoom just sounds like fun when you say it.When Mazda began to reposition itself, it needed to change its strategy. It now had to be positioned as a hip, cool, and fun to drive car. It is also positioned to be a great car for new-made females who are professionals, according to the case study. Now we have a car that is fun to drive by the young who identify them through their cars and we are using the logo Zoom Zoom which is something we all said as children when we thought of anything fun that moved us from one place to a nonher. There is, of course, another group that is affected by this phrase or logo. Older adults, especially the baby boomer age have ceaselessly been involved with cars. That group of people has retired and is retiring in a completely different way than any other group before them.2 Zoom Zoom means fun and Mazda has positioned itself to absorb those customers. They do not see themselves as old like the generations befor e them. Instead they see themselves as headed for another take a chance and Zoom Zoom fits all the cords. Mazdas position is certainly related to the fun already mentioned however it plays to some(prenominal) types of personality. Lets take the Mazda RX 8 for example. It is a classic nevertheless quick sportster that has a distinctive look and inhabit in the back seat. So it is a commuter car that is fun to drive, kid-friendly, and a weekend toy. What to a greater extent could you command for It has a 247 horsepower motor that runs at 9,000 rpms. It accelerates quickly and stops fast. What more could you possibly ask for and who in their right mind would not buy this car The personality is one of fun and yet able to handle responsibility just like the personality of their trucks is one of power and towing capacity save at the same time rugged and comfortable. Mazda has quite a visual sensation. 3 They promise to ever so make cars that are fun to drive and will provide high l evels of environmental performance and safety performance. They look at that their Zoom Zoom brand is sustainable and they will plan to continue to use it over the want term. The envision that they will continue to work on technology and develop cars that create great impulsive performance as well as provide great interior environments and safety. They believe their cars will always be fun to drive and make you want to drive them again. They have as part of their vision that they w