Learning Knowledge for Effective Performance Essay

It instills organizations with new ideas and information which is a essential component of learning organization. Peter Senge’s 5 disciplines are essential for a learning organization. Systems Thinking is the crucial discipline which brings all the other factors together into a balanced theory and practice. Figure 1: The 5 Basic disciplines of a learning Figure 2: â€Å"The Fifth Discipline† by Peter organization Senge It allows organizations to see the big picture and differentiate learning patterns within the organization. Using this principles, organizations can work with a system to create solutions to challenging problems in every field as Senge believes that current problems are results of solutions that were applied in the past. Systems thinking involve learning to distinguish general behaviours and create new ones to familiarize with special terms and tools that aid decision making and also allow employees to participate in decision making. It also helps managers to detect repetitive patterns such as common ways of solving problems, present goals and policies that restricts the growth of the organization. It is similar to single-loop learning. Although it takes time to be implemented, it promises a wide range of benefits to companies and improve overall achievement (Delio, 1998). Toyota For example, TPS (Toyota Production System) is an approach created by the founder of Toyota, his son and his engineer that manages logistics, manufacturing and interactions between customer and supplier. TPS was created to bring consistency to the system and enable an effective production process, which eliminates waste. As a result, TPS worked well and has increased production and improved quality of cars. The system has made what Toyota is today: a leader in the automotive manufacturing and production industry.   Personal mastery is the discipline that describes personal growth and learning. Individuals who have a high degree of personal mastery are continuously seeking learning opportunities because they â€Å"are acutely aware of their ignorance, their incompetence and their growth areas† (Senge, 1990). Their self-improvement and self-discovery abilities motivate a learning organization as they are self confident and have great commitment and responsibility towards work. Personal mastery allows one to distinguish what is important and picture the real world more clearly. Therefore, managers must help to create the environment to change by creating an atmosphere that promotes personal mastery within organization where employees should feel comfortable to create personal visions. Managers who are serious in delivering personal growth will send a powerful message to his or her employees. Disney At Disney, successful films are not made only from the ideas of managers. In fact, the top management attends an event called ‘Gong Show’ three times a year where an employee at any level is encouraged to throw ideas and story lines. Employees at Disney feel comfortable to create their personal vision. Managers then respond immediately and reward the employee. The results would be an extraordinary concept of animated film.   Ã¢â‚¬Å"Mental models are deeply held internal images of how the world works, images that limit us to familiar ways of thinking and acting† (Senge, 1990). Mental models are the way how one sees things, learn and react to situations on a daily basis. Generally, people do not do what they say but they behave according to their mental models. Mental models are very important in an organization because it is relates to consequences that occur. It is rather difficult to develop systems thinking if mental model is fixed in past experiences. For example, a manager will find it difficult to handle with interpersonal problem in the organization if he or she has a different perception on an employee. Many organizational learning fail when managers ignore the power of mental models. When managers in an organization develop the ability to work with mental models, it will be necessary for employees to learn new skills and orientations. Both systems thinking and mental models fit together as systems thinking concentrates on how to modify assumptions in order to show causes of problems and mental models look at revealing our hidden assumptions (Taggart. J, 2009). Therefore, it is worthless for managers to engage in systems thinking until their mental models change. Apple Japan Apple introduced the concept of learning organization into their workplace. Apple was advised to embark upon the Five Disciplines which are important to a learning organization. Each employee had a mental model of the way the organization operates. The learning process was more efficient when each employee’s mental model was brought in-line with the rest. Managers at Apple also encouraged Personal Mastery to staffs to place reasonable goals. The essential discipline was Systems Thinking, where it facilitated each employee to make decisions, taking the whole system into account, instead of analyzing specifically on their own problems. All the 5 disciplines were implemented through a program of education and it marked improvement in sales and growth. (Adapted from: Case Studies of the Learning Organization, n. d. ) SHARED VISION Senge’s (1990) shared vision is not an idea but a deeply embedded belief shared by many that provides focus and is a vital part of generative learning. Shared vision is derived from personal vision. Therefore, managers should encourage employees to develop personal vision so that organization’s vision succeeds as both vision are engaged. It provides the focus and energy for learning making it an important component of a learning organization. Shared visions encourage new ideas and concepts within organization while encouraging experimentation. Senge claims that managers should understand that their high position in an organization does not mean that their personal vision is also the organization’s vision. Although visions are mostly visualized by top management, it is not consider a shared vision until others in the organization connect it with their personal vision. General Motors In General Motors (GM), a group of executives decided to implement a new approach in automobile manufacturing as well as a new friendly working environment. Pfeffer and Sutton (2000), discuss creating an organizational learning environment with a shared vision in a case study based on Saturn. The Saturn employees were labeled as risk takers. Later, these staffs sought and embraced a systemic change in Total Quality Management . As a result, Saturn developed into a successful car company due to its shared vision among employees. TEAM LEARNING Team learning is where a group of people work together to create results that they truly desire. Team learning is built on the discipline of personal mastery and shared visions but these alone are not enough to act wholly. Team learning involves two primary ways of communication among members which are dialogue and conflict. These are essential ingredient for learning. Dialogue among members in a team creates a language that helps deal with difficult situations and focus on structural issues. It helps members to learn how to recognize the patterns of interaction which provides an opportunity for members to interact with one another and discover possibilities. Conflicts is a norm in team and teams must know how to deal with disagreements well. A well handled conflict is important in a team as t often leads to effective brainstorming and problem solving matters. According to Senge, 1990 â€Å"the difference between great teams and mediocre teams lies in how they face conflict and deal with the defensiveness that invariably surrounds conflict. † General Electrics An example here is Jack Welch, CEO of General Electrics ( GE) came up with a solution call the Work-Out program to ‘clean upâ€℠¢ GE and improve productivity. It got every employee to get involved in challenges and problems. It has adapted a learning culture among employees which make GE a learning organization. As a result, GE increased its market share from $13 billion in 1981 to $500 billion in 2000. Figure 3: The Work-Out program implemented in 1981 increased Market capitalization by $487 billion.   Figure 4: Kolb’s Cycle of Experiential LearningDEFINITION Concrete experienceConcerned with something that has happened to you or that you have done. Concerned with adopting your new ideas into practice. Reflective ObservationConcerned with reviewing the event or experience in your mind or exploring what you did and how you, and others feel about it. Abstract ConceptualizationConcerned with developing an understanding of what happened by seeking more information and forming new ideas about ways of doing things in future. Active ExperimentationConcerned with trying out the new ideas as a result of the learning from earlier experience. Table1: Brief definitions of Kolb’s cycle of Experiential Learning. Figure 4 and Table 1 adapted from ‘Reflection on and in the workplace by L Allin and C Turnock, 2007. One may begin at any stage, but must follow each other in the sequence: †¢concrete experience (or â€Å"DO†) †¢reflective observation (or â€Å"OBSERVE†) †¢abstract conceptualization (or â€Å"THINK†) active experimentation (or â€Å"PLAN†) Kolb, an American educational theorist explains how experience is translated through reflection into concepts, which is then used as a guide for current and new experimentation. This can be applied in the several forms of informal and formal learning in the organization where learning becomes more effective as employees gets hands on experience on the knowledge they have gained. It also improves performance at workplace and influences the behavior of the learner and as such employees can enhance their performance as they are able to understand and learn better. Learning increases ability to contribute to the organization’s success. It also contributes to a better understanding, increases communication, improves quality of decision making within organization. Organizational learning is essential for innovation ( Laundry, 1992). Innovation is vital for organizations to survive in the competitive world today. Organizations are required to think out of the box and practice continuous learning to remain top in the market. Organizational learning has affected performance of individuals as well as organization as a whole in a positive way. Most firms these days are categorized as learning systems. Organizations such as Fiat, Toyota, Motorola and a few others have improved tremendously after learning took place. They had both formal and informal ways of knowledge acquisition, sharing and implementation of knowledge and skills. Motorolo today is a well developed organization because of its learning processes and culture where employees are fully committed to total quality management. Organizational learning fosters a great opportunity for meeting goals, visions and values. Here, a manager plays a huge role not only as a charismatic leader but also as a motivator that guides employees towards change, shapes the design and structures of the organization and overall creates a positive impact on the organization. The factors that add to effective performance through organizational learning are the skills developed by employees, resources that are available in helping them learn, reward system given by employers, environment and culture. Competitive advantage is a strength a company has over their rival firms. It is an bility to operate at minimum cost, produce quality goods, and invest in Research and Development. Through organizational learning, a firm can develop the necessary knowledge that is vital for effective performance. Intrinsic knowledge can also be applied in organizational learning. Intrinsic knowledge is the knowledge which resides within the organization in terms of work relationships, attitudes and behavior. They are difficult to transfer f rom one to another. Employees in a company which has developed strong intrinsic knowledge will be able to use them in the operations and gain productive performance. It will help them to show a higher proactive personality together with commitment. It becomes a competitive advantage to the firm as it will be hard for competitors to follow. Federal Express’s efforts and approach of investing heavily on team learning among employees has enhanced quality and gained success. It is the ability of the firm to practice continuous learning that made it what it has become today. Although learning is a slow process, once initiated, it feeds on itself and will continue to grow and improve efficiency of employees. Today, more organizations are realizing the importance of learning to be successful in their respective markets. Knowledge within learning organizations must be discovered and shared among employees so they can work in a team to enhance problem solving, decision making and response to challenges. Therefore, managers in organizations should take the necessary steps to shift from organizational learning to a learning organization. Organizations such as Totoya, GE, Disney and others are clear examples of how learning efforts have helped these firms to achieve high performance and compete against competitors in the 21st century.

Frankenstein, or his Creation? Essay

Frankenstein is a gothic novel written by Mary Shelley in a writing competition between friends. Mary Shelley’s life may have greatly influenced what happened in the text and which character the sympathies of the reader were aimed at. Her mother died because of complications with the birth of Mary, and at 16 Mary eloped with the writer/poet Percy Shelley, together they had four children but three of them died. After the first child died Mary had a dream in which she had brought the child back to life by warming it near the fire. These events in Mary Shelley’s life may have influenced her writing, for example the dream about giving life to the dead child links to Victor Frankenstein’s ambition to create life. The story of Frankenstein is told through three narratives, Robert Walton, Victor Frankenstein and the Creature. This therefore enables the story to come from the characters themselves but this can make the story very biased, although this may be true we are still able to see where the sympathies lie. Although we see Victor as a suffering, lonely man we also clearly see that he is egocentric, unsympathetic and irresponsible where as the Creatures violent, unjustified killings are countered by his childlike, innocent approach to the world surrounding him. Starting by looking at Victor Frankenstein and where the sympathy can be placed on him, then moving on to look at the sympathies for the creature, it will be possible to see which character in the story has the most sympathy. The story begins in the remote icy wildness of the Pole; this strange setting prepares the reader for the story that is to unfold. Throughout the story we can see what Frankenstein was like and can discover whether the reader can have sympathy for him. Frankenstein was obviously a genius as he created the creature through his own brilliance and ambition. Its understandable that his creation was a scientific experiment, it was not brought into the world to be loved or sympathised with. Frankenstein believed that bringing life into an inanimate object would benefit humanity it was not his fault that it went wrong. After he created the creature and realised that it was a big mistake he demonstrates a sense of remorse for his actions and feels guilty about creating the monster. Even as the monster gained life it obvious to see that Frankenstein was drained of it, â€Å"I was lifeless, and did not recover my senses for a long time. † This shows that Frankenstein could not possibly have cared or taught the creature as he was ill for a long time yet when a woman gives birth she may feel lifeless and be ill but she still cares for and loves her child. Frankenstein could not have been responsible for the monsters actions as it had its own freewill, and as a result of this Frankenstein suffered many losses, not only family but friends, health and peace of mind. The creature was slowly killing Frankenstein. Although Frankenstein demonstrated that he thought he was like god as he was creating life, â€Å"a new species would bless me as its creator and source†. Victor Frankenstein gave no sympathy or love to his creation. The creature was forced to explore the world on its own and was not given any teaching. Frankenstein created the creature for selfish achievement and deserved everything he got afterwards. Although he lost family members because of the creature, he was responsible for its actions and it was his fault, through lack of love and caring, that it went to murdering people as a result of this. The creature on the other hand was brought into the world with no parents, and no one to teach or love him. He had a childlike understanding of the world in which he was created; we can see this in the creature’s narration when he calls bird, â€Å"little winged animals†. As well as receiving no formal teaching he suffered prejudice and rejection of society due to the repulsive appearance and grotesque image that’s his creator, Victor Frankenstein, had given him. The Creature was full of friendliness and sensitivity yet this was destroyed by the unfairness and rational behaviour of both Frankenstein and every other person he came across. The murders he committed could be justified by the lack of understanding of the world and society. After leading a life of unhappiness he destroyed himself. We can see from these two sides of the story that although the Creature was a murderer his reasons for murder could be justified. Victor Frankenstein’s reasons for abandonment and egocentricity however were not. There may be many points of sympathy for Victor Frankenstein but each point is countered by a reason that’s unsympathetic. However the creatures sympathy points were not countered by unsympathetic points, thus this leads to believe that the sympathies of the reader were aimed at the Creature and the wasteful, unloved for life it led. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

The involvement of Northern NGOs with the developing countries

In this research paper we look at the involvement of Northern NGOs with the developing countries. They are prime donors of most developing countries programs which are geared towards alleviating the welfare of the masses such as improve health and living condition.Local NGOs have been involved as intermediaries between government and the people.The northern NGOs serve their specific agenda and mandate contrary to what the poor rural urban expect.NORTHERN NGOSNorthern NGOs represented international organizations who are donors to developing countries that are are donors such as World Bank and private agencies. Their relation with the south makes it the subject of this research paper. The relationship with governments and nongovernmental organization with them plays a critical role in understanding their mandates and objectives in helping the population in the rural and urban regions.The urban and rural populace has diverse needs ranging from health, unemployment, education, poverty an d access to other services. In this respect governments have been unable to provide these services to their community in an effective and wider coverage manner. For instance, in South Africa, 30 % of the population are unemployed and for the 20% of the poorest households, 53% ere unemployed (Adato & Haddad 2001, p.1).It is also reported that there is need for job creation in all regions inhabited by the poorest households i.e. urban, metropolitan and rural. Based on these facts the governments of countries in the developing world have focused their programs to alleviate these problems e.g. the welfare of the masses, improve living condition, health and service provision (Li 2005).The programs have achieved different success margins and limitations. Most of government programs are constrained in reaching the people because of bureaucracy, authoritarian rule and high cost of implementation. Since most of the programs are financed by international community (Northern NGOs) and governme nts.For instance, in Indonesia the World Bank has developed social development programs to help them achieve their mandate and objectives. In order to do these, they have used analysis of the needs of the regions to come up with the plan. Due to constraints in working with the government directly they have supported and strengthened the local NGOs and civil society organizations (CSOs) to advance their objectives (Li 2005).The rationale use includes improving transparency in village planning level, conflict resolution and step sponsorship of NGOs. However NGOs have their own limitations such as the leaders use as a vehicle for reformation of social and political life. The World Bank has used neo-liberal system to ensure ‘good governance’ by instituting a competitive process based on administrative and decentralized structures (Li 2005).More so in order for the region to be eligible for support from World Bank it had to proof that it is pro-poor and is supervised by the World Bank team. According to Arya (1999) he explains the role in which NGOs have worked with their government under the funding of donors (government agencies, private agencies and governments). The common objectives for the collaboration include; access to technical resources, gain legitimacy or recognition from the people, obtain appropriate solution and developmental problems, enhance people’s participation and provide   better accountability, transparency and public reform system (Arya   1999).Donors view NGOs as intermediaries or transitory to government links to people and use them to as instruments of improved service delivery and outreach to the government. The donors see their task as completed when NGOs are involved in the project programs with the government. Most private donors do not support or supervise the selection criterion even when there is resistance from the government. However, they can play a key role in establishing mechanism to bring NGOs so that they have a beneficial effect on service delivery, participation and decentralization (Arya 1999).Northern NGOs for the past decade have increased funding to southern NGOs with due to limitation effectiveness of delivery, reforms, cost efficiency, sustainability and participation from the government. DeGabriele (2002), when studying about improvement of community based management projects. He previewed the World Health Organization commitment to provide access to safe and clean water.But from the experiences gathered two challenges emerged; water accessibility could not be achieved with the rate of population growth and the intended improvements to health were not realized within 1980 – 1990 decade. This becomes the redefinition of the concept of community management within water sector. It was realized that water accessibility could only be achieved with participatory role implemented (DeGabriele 2002).AED (1998) elaborates on the participatory approach used to i.e. the par ticipatory learning and Action approach which involves communities to analyze their needs, identify possible solutions and develop, implement and evaluate the plan of action. In contrast NGOs can have negative implication to the poor because they can use them to legitimize their existence, solicit funds and raise their profile for the disadvantage of the poor. Changes in their positive attitude will go way to bring positive results (AED 1998, Kaiser 2000, p. 6).CONCLUSIONNorthern NGOs play critical role in financing development programs to developing countries. They have been involved directly or indirectly with government depending on the nature and intensity of the resources used and the origin of the donor. Most private agencies finance the local NGOs who are viewed as intermediaries or transitory link between the government and people. The donors have used them to enhance their agenda and mandate to ensure good governance of project- programs they agree with the government.REFER ENCEAdato, M.; Haddad, L, 2001, Poverty targets, community-based public works programs: a cross-disciplinary assessment in South Africa, International Food Policy Research Institute (IFPRI). Available from: http://www.ifpri.org/divs/fcnd/dp/papers/fcndp121.pdf> [8 April 2008]AED, 1998, Empowering communities: participatory techniques for community-based programme development, Academy for Educational Development, Washington DC, Available from: [8April 2008]Arya, V, 1999, Towards a relationship of significance: lessons from a decade ofcollaboration between government and NGOs in Rajasthan, India,   Agricultural Research and Extension Network (AgREN), Available from: [8April 2008]DeGabriele, J, 2002, Improving community based management of boreholes† a case study from Malawi Land Tenure Centre, University of Wisconsin-Madison, Available from [8April 2008]Kaiser, T, 2000, Participatory & beneficiary-based approaches in evaluation ofhumanitarian programmes, Evaluation and Polic y Analysis Unit (EPAU), UNHCR, Available from :< http://www.unhcr.org/research/RESEARCH/3c7527f91.pdf> [8April 2008]Li, T, 2005, The government through community; the World Bank in Indonesia, University of Toronto, Available from: [8April 2008]

Change Management Essay Example | Topics and Well Written Essays - 1500 words - 2

Change Management - Essay Example Learning in an organization can be done using two approaches: Firstly, learning with regard to individuals within the organization. Here, efforts are directed towards increasing the employee’s capacity in terms of skill acquisition, knowledge and experiences to perform their individual tasks and responsibilities. Secondly, by creating a learning organization in which the collective state of the organization is continuously improved to achieve optimal objectives. The need for creating a learning organization arises from the fact that it is imperative not only for the firm to set its objectives and visions but that the whole membership of the organization should act in unison as opposed to individual brilliance (O Keeffe, 2002). The following discussion identifies the principles of learning followed by a subsequent analysis of the merits and demerits of introducing learning to an already established organization. In the first approach, the objective is to introduce transformative learning; one that surpasses the mere acquisition of knowledge and skills to one that provides the individual with the ability to think rationally for themselves, creating a high level in the ability of the person to emancipate themselves from â€Å"mob thinking† and as such think independently and consciously about any prevailing scenario. There are several tenets or principles of learning. A summary discussion on some of these principles is as follows: All human beings are born with an inherent ability to increase their capacity. They have the potential to think, do and feel. Acting by doing refers to the ability to interact with the external world while acting by thinking is the ability to engage one’s processes in the mind and soul. The potential to feel refers to one’s ability to interact and connect with other people, places and events. This forms the first and most important principle of learning. Secondly, human being

Human Computer Interaction Essay Example | Topics and Well Written Essays - 1500 words

Human Computer Interaction - Essay Example This research is mainly aimed at designing and developing an attractive system. In this report I will provide a detailed analysis of the CDROM Encyclopaedia development and renovation. There are several CDROM Encyclopaedia areas available and offering a better and effective knowledge on different fields. The intended system is aimed at offering a detailed knowledge on the specific field. Its enhanced development and designing will promote and make it popular among the people. Encyclopaedia is a special type of computer system that needs to be designed with a greater care. These systems are designed to help the people for taking detailed and in-depth information about a particular field. This report will offer detailed and comprehensive overview of the main areas regarding the system design and analysis. The main goal of this report is to suggest a system that fulfils all the necessary needs and requirements of the better system regarding its operations and working.

Evaluating Capital Investment Project Essay Example | Topics and Well Written Essays - 500 words

Evaluating Capital Investment Project - Essay Example If the firm is usually not attentive while making the capital expenditure resolution, the time taken by the project and the invested money are wasted. The main focus of the capital investment taken by the organization should largely depend on the selection of the right choices and procedures for its expansion (Rachlin, 1987).   During the evaluation and selection of metrics in a capital budgeting plan, for example, in a healthcare organization, it is vital for executives to be able to compare all the options using an objective yard stick, in spite of the cash flow mode that result with each objective. The Net Present Value (NPV) is usually termed as the effective model for capital project evaluation. In the health care organization, while focusing on the cash flow strategies, there are lessons examining the unconventional performances, for example, accounting rate of return and the discounted payback methodology (Harrison & Mason, 1996). There is a formalized procedure that is followed while determining the type of metric program to be used. This is usually to impact changes on several model compositions on the model outputs. The project that an organization chooses affects the business evolution, this is usually a result of several shortcomings encountered in the marketing of the organizations, for exampl e, increased competition, change of client’s predilections and the aging capacity of the organizational property. Sensitivity scrutiny is the most significant component of the replication experimentation, and it usually manipulates the models of formulations (Friedlob & Plewa, 1996). It is mostly used in the examination of the model behavior, through a general procedure that defines the model production variables represented in a vital aspect of model change. The value of several contributions of the models, are usually varied, and the consequential change in production is scrutinized (Goetze &

Rhetorical Critique Essay Example | Topics and Well Written Essays - 1000 words

Rhetorical Critique - Essay Example If the needs of a particular group are met then it would be said that the writer was effective in his work. In this case they have to employ the language in an effective manner so as to meet a certain rhetoric situation (Wilhoit 41-45). Jonathan Riel the author of Obama and Reagan: A Rhetoric critique and declaration of not war in Libya targets the same population in addressing the challenges and issues affecting the American society. In his first article that touches on Obama and Reagan, he tends to draw two parallel rhetoric lines between the two leaders. His focus on Obamas campaign turns out to be rhetoric. According to him Obamas mode of communications changes immediately the campaign is over. In this case it implies that governing cannot be the same as running or organizing for a campaign. For instance, Obama employs the use of impersonal style of communication which on his side differs a lot from the persuasion used for the public especially if one is running a campaign. This case greatly differs from the type of communication of any governmental official once elected in office. His speech was compared to Reagan style of speech that was challenging. The author of this blog tends to be bias against Obamas administration; he tries to capture the attention of his audience by portraying Obamas organization as an organization that seeks the merciful help of his citizens which is only applicable when seeking for votes but his reach by the citizens on his office seems to be impossible. The main aim of bringing this point is to ridicule the administration and also to provoke the citizens (Lanham 58). The author tries to use persuasive and provoking to the audience by pointing out that Obama has a very poor view of Reagan administration. In this regard, he does not come out with proper reasoning to support this but instead he says that Obama portrayal of Reagan leadership was that of one who could not steer the American economy forward. His argument seeks to dema nd and seek his audience attention. Nevada interview has been known to have attracted a huge crowd of scholars of the Rhetoric communication. His style of communication during the interview employed the use of keen attention by the public as persuasive. The author also tries to portray how other leaders have viewed Obama (Riehl n.d). His idea of the American dream is critiqued because Reagan was the official party property of the Republican. The American 40th president presented his speech which was viewed by the blogger as rhetorical act the speech was made to the public which demonstrated no signs of campaigns. Obama is believed to have integrated all the elements to form his own rhetoric. Reagan speech revolved much on the future of the America on the other hand Obama opinion is to overcome the presidency of the opposing party which he relates to future. Obamas speech was concerned with uniting all races of the American people. He preaches the message of hope of the American peop le. This message is also preached by Reagan on his public addresses. These two share the same feature in the sense that they both emphasize the need for positive growth in the American society (Lanham 71-80). This is seen as aspirations of the people of the people. Reagan had an aspect of blaming the fore fathers this aspect was absent on Obama this is portrayed in his speeches where he demonstrates how the slaves were able to fight

Human gene Essay Example | Topics and Well Written Essays - 750 words

Human gene - Essay Example This paper attempts to explore the organization, structure, history and regulatory elements associated with the GALT gene, and understand how a mutation will lead to occurrence of galactosemia. GALT is the official symbol for the galactose-1-phosphate uridyl transferase gene. The position of GALT is 13 on the shorter p arm of the chromosome 9. The more exact molecular positioning of GALT on chromosome 9 can be described as starting at base pair 34,646,585 till ending at base pair 34,650,594 (Genetics Home Reference). The organization of GALT encompasses 11 exons spanning approximately 4-4.3 kb. The GALT gene encodes proteins with a 43 kDa molecular mass, consisting of about 379 amino acids length. Two molecules or a dimer make up an active GALT enzyme and contain a molecular mass of around 88 kDa. It has been found that disruption in the Q188R region is the most common mutation found to cause classic galactosemia with a relative frequency of 60%. It is because a His-Pro-His motif is present at exon 6 in the functional site, which significantly impairs the entire gene functioning if mutation occurs proximal to this region of the gene (Calderon, 939-40). People with classic galactosemia have been identified with over 180 mutations in the GALT gene. The structural illustration of GALT gene is presented in fig 01. Figure 01. GALT Gene Structure. Source: AGCOH (2009). The genetic deficiency is inherited in an autosomal recessive manner requiring the copy of GALT sequence from both carrier parents (Elsas). Though the incidence rate of GALT deficiency is different among nations, about 1 in every 62 000 has been estimated in pan-ethnic populations. The incidence rate in travelers from the Irish populations is also significant (Murphy et al., 550). The GALT gene is responsible for the synthesis of GALT enzyme in the liver. The GALT enzyme catalyzes the breakdown of galactose-1-phosphate into available glucose as an energy source in the second step of the Leloir metaboli sm pathway (Reichardt, 194). Galactose is a product of the larger sugar Lactose found in all milk and dairy products. The reaction also produces UDP-galactose that is further employed in the formation of sugar containing proteins and fats. These galactose-containing proteins and fats have multiple roles in various body functions such as chemical signaling pathways, construction of cell structure, molecule transportation and energy production (Genetics Home Reference). The GALT enzyme reveals a ping-pong, bi-bi kinetics that describes the binding of one domain of enzyme with uridine diphosphate (UDP) glucose, which forms enzyme-UDP-glucose intermediate. The uridine monophosphate stays attached to GALT and the glucose-1-phosphate becomes free. The GALT uridine monophosphate then binds galactose-l-phosphate to develop GALT-UDP-galactose. The UDP-galactose becomes free of the GALT, and allows it to cycle the next reaction (Elsas and Lai, 40). The failure of GALT enzyme to metabolize gal actose results in building up of Galactose-1-phosphate to toxic levels in the body, which can give rise to several health issues such as jaundice, feeding issues, weight faltering, liver damage, bleeding, hyperammonemia, sepsis, infections, cataracts, dyspraxia, ovarian failure, and neural abnormalities

Paper does not have a topic you have to pick it yourself Essay

Paper does not have a topic you have to pick it yourself - Essay Example t is similar because both the poem and the Memoir present aspects of life which have not been discovered by many, this paper will shed more light upon the similarities between the two. The poem has hidden meaning in it; the literal meaning of the poem is very easy to understand. A traveler reaches a fork in the road and is discombobulated because the road shows the traveler two choices, the traveler after much thinking, chooses the road less travelled by people. The figurative meaning of the poem reflects upon the choices that we make in our lives. We can either choose a road which is very frequently chosen by other people or we can choose to walk on a road which is hardly chosen by other people. After making our choice, we would always have regrets because the road not taken would always force us to think about the endless possibilities. This is what the poem is all about and this poem is really popular, Robert Frost became a household name because of this poem. Aria is also very similar because it presents aspects that only very few have experienced in their lives; this is exactly how they are similar. The Road not Taken suggests that the poet took the less trav elled road and in Aria also the readers get to see something very similar. Rodriguez who is the main character in Aria feels very comfortable and safe growing up in his neighborhood, the Spanish neighborhood of his is really noisy and disturbing but he finds solace, similarly in Road not Taken the poet suggests that not many take the road not taken because they are comfortable doing what others do, this is again a very big similarity between the two. â€Å"When I went up to look at my grandmother, I saw her through the haze of a veil draped over the open lid of the casket. Her face looked calm-but distant and unyielding to love. It was not the face I remembered seeing most often. It was the face she made in public when the clerk at Safeway asked her some question and I would need to respond. It was her

The author of the Withered Arm Essay Example for Free

The author of the Withered Arm Essay In this assignment, I am going to discuss how Thomas Hardy makes the incredible events appear credible. To do this I will be examining: the historical contents of the story, with the language used, together with the way the story was structured and by the way that the characters relate to each other. I will also be examining the moral attitudes of when the story was written. Which will enable me to show how it was possible for Hardy to make the advents appear credible. The Withered Arm is an example of prose. Prose is speech or writing without rhyme or metre (Collins Dictionary), as opposed to verse, which is stanza or short subdivision of poem or the Bible, (Collins Dictionary). The story was written in 1888, and set around the 1820s within a rural community. Hardy refers to this period in time by writing the Enclosure Acts had not taken effect (p19), which occurred in 1836 and when he refers to a boy due to be hung, he writes only just turned eighteen, and only present by chance when the rick was fired (p21). This again indicates the date was around this period as the gradual reforms of the Penal Codes came into effect by 1861, which meant that only serious crimes such as treason and murder carried the death penalty (mastering econ social history). Hardy adds realism to the story in several ways. He uses his vast knowledge of the mass changes within the rural areas during this period, for example: Egdon was much less fragmentary in character than now and farmers wives rode on horseback then more than they do now (p19). With what appears to be direct speech from a third party narrator, he also adds factual event such as tis sold by the inch afterwards (p19) as this is where the expression of money for old rope stems from and dates back to when the hangman would sells inch long souvenirs after the execution (www. rootsweb). This not only adds to the authenticity of the story, but also leads the reader into believing it is a factual account rather than a fictional story. Hardy also adds to the possibility of the story being credible by establishing the history and preconceived ideas of the characters through the milkmaids. This is done by the milkmaids talking not only in slang but also using local dialect such as pinking and milchers (p2) which would only be relevant within the countryside, they also refer to the farmer as he (p1), which would indicate that the farmer has social standing. This is then confirmed when we are introduced to Rhoda and learn that her isolation from the rest of the milkmaids was due to her having a child out of wedlock with the farmer. This is illustrated within the text by: milked somewhat apart from the rest and their course lay apart from that of the others, to a lonely spot high above the water-meads (p2). Although the milkmaids seem to have some compassion for Rhodas plight, the following conversation: Tis hard for she and He hant spoke to Rhoda Brook for years (p2) seems to have been contrived to show that due to the differences in class, Rhoda has been forced to solely take the burden of the affair which was a typical Victorian attitude towards the morals of unmarried mothers. In addition to this, by the use of dramatic irony as well as the complex relationship between Farmer Lodge and Rhoda, Hardy is able to strengthen any sympathies the reader may feel for Gertrude. This is established when, the Farmer refuses to acknowledge the boy in town and we can see by the conversation that he has with his new wife, that he has no intension of divulging his secret: one of the neighbourhood. I think he lives with his mother a mile or two off (p4). Again giving credence to Gertrudes vulnerable nature at being the only person who does not know about the affair. Hardy also uses the descriptions of the two women to support the incredible elements of the story. Rhoda and Gertrude are not only given contrasting personalities but psychical appearances as well, whereas Gertrude is described as: Her face too was fresh in colour, but it was of a totally different quality soft and evanescent, like the light under a heap of rose-petals (p4). The contrast of Rhodas description is: pale cheek, and made her dark eyes, that had once been handsome (p3). Gertrude is seen to be quintessential, which is reinforced with in the text by not only using adjectives such as youthful, but also by being referred to colour and light (p2). However, the adjectives that are used to descript Rhoda are dull, fading and she is always referred to in declining light (pg 4-5). As Rhoda, is depicted as having many undesirable qualities, this makes it easier for the reader to assume the side of Gertrude. Believing that due to Rhodas jealousy, she would be able and indeed want too afflict some harm to the new bride: This innocent young thing should have her blessing and not her curse (p8). Again by using the prejudices of this era Hardy, is able to add further credibility to the story. He does this by showing Rhodas own sense of guilty at the deterioration of Gertrude arm: the sense of having been guilty of an act of malignity increase, affect as she might to ridicule the superstition (p10). However, it appears that Rhodas guilty stems from the time that she fell pregnant with her son and the change in attitudes towards her from the villagers: she knew that she had been slyly called a witch since her fall (p9) and that there must exist a sarcastic feeling among the work-folk that a sorceress would know the whereabouts of the exorcist. They suspected her, then. (p11). Through the structure of the story, Hardy is able to continue to infuse the incredible ideas of Witchcraft and curses with realty. With references such as: the surgeon had not seemed to understand the afflicted limb at all (p10). This could have been an indication of the lack of medical knowledge at the time. However, the reader is mislead into believing it is due to it being cursed. This is also reinforced by Farmer Lodges reaction: as if some witch, or the devil himself, had taken hold of me there, and blasted the flesh (p10). By the clever use of literate devices, such as last desperate effort at deliverance and turn the blood (p16); along with the limited information given to the reader in each of the chapters and suggestive headings such as A Vision (6), Hardy is able to increase not only the tension within the story but also ensure that the reader only focuses on the supernatural aspects. Additionally, the use of linear writing allows Hardy to create real life validity, for the characters. When the reader rejoins the Lodges it is evident that they have both under gone huge personal and psychical changes: married experience sank into prosiness, and worse (p14). Farmer Lodge has become: gloomy and silent (p14). He attributes the decline in his married as judgement from heaven upon him (p15), for the affair he had with Rhoda. This again would be another indication of the morals of the era. Gertrude is now described as: the once blithe-hearted and enlightened Gertrude was changing into an irritable, superstitious woman (p15). With many references to her desperate attempts to cure her affliction: She named to him some of the hundred medicaments and counterspells which she had adopted from time to time (p16). Once again Hardy gives the reader the sense of unjustness that has be felled Gertrude, by allowing them to know that it was Rhoda Brooks who had blighted the Lodges married life by inflicting this curse on her: for the indistinct form he had raised in the glass had undoubtedly resembled the only woman in the world who as she now knew, though not then could have a reason for hearing her ill-will (p15). By using the deterioration of their relationship, Hardy again adds to the credibility of the story, so when Conjuror Trendle tells Gertrude that: you must touch with the limb the neck of a man whos been hanged and It will turn the blood (p16). Although this appears incredible to the reader, we can see that Gertrude is now a desperate superstitious women, who is willing to try anything to rid herself of her affliction and win back her husbands affections: And then she thought of the apparent cause If I could only again be as I was when he first saw me (p15). Credibility is also added by way of the climax of the story. Hardy begins to limit the readers focus, as the tension is built. By Hardy now only writing of Gertrude, he is able to concentrate on her actions and behaviours: Turn her head she would not and her knees trembling so that she could scarcely walk (p23). Thus ensuring that the reader has no or indeed very little thought of the other main characters. Hardy again is able to add credibility to the story in the way he describes the execution: the execution was over; but the crowd still waited to see the body taken down (p23). This suspends the reader with the thoughts will she, wont she? and not a thought for the young boy. However, by concluding the story the way he does: Immediately Brook had loosened her hold the fragile young Gertrude slid down against the feet of her husband (p23) she never reach home alive (p24), Hardy leaves the reader with the sense of pity at Gertrudes troubled life and not that she had in fact become the epitome of Rhodas dream: This is the meaning of what Satan showed me in the vision! You are like her at last! (p23). Hardy centres the story on the incredible events of the dream; he is able to add credibility to this by using powerful imagery such as: eyes peered cruelly into her face and the incubus, still regarding her, withdrew to the foot of the bed (p7). Also by choosing words like phantom, ghastly, spectre and vision, this adds to the connotations that it involves the supernatural. This is validated by the fact that Rhoda can still feel the affects of the dream the next day: her hand had not calmed even yet, and still retained the feel of the arm (p7). In addition to this, Hardy adds the coincidences of the boy hearing the disturbance and Gertrudes sudden affliction which all occurred simultaneously. This reference by: she had named the night and the hour of Rhodas spectral encounter, and Brook felt like a guilty thing. The artless disclosure startled her she did not reason on the freaks of coincidence and all the scenery of that ghastly night returned with double vividness to her mind (p9). Which leads the reader into believing that this was more than a dream. To conclude, I believe that Hardy was able to make the incredible appear credible, by setting the story sixty years before it was written. This was a time of great social and economic changes and until Darwins theory of Evolution, which was published in 1859. (The Origin of Species). It was commonly thought that God had the divine right of birth. The church played an important part in the lives of both the rich and the poor, sermons would preach evil and Satan, giving people superstitions and the belief in witches and the supernatural. Hardy was also able to play the ignorances of peoples knowledge of the countryside to add authenticity. Even today the reader can believe in its credibility, as there is still a fascination with the supernatural and the unknown. Bibliography Collins, Shorter Dictionary and Thesaurus, Published 1999, St Helens Darwin, Charles, The Origin of Species in 1859, 11/09/03 http://www. nettlesworth. durham. sch. uk/time/victorian/vpeople. html, Some Important People of Victorian Times. Hardy, Thomas, A Withered Arm. 25/02/02, http://www. adrianfox. demon. co. uk/lit/wither/wither. htm Taylor, David, Mastering social and economic History, Macmillan Master Series, Published 1988 Whats the Meaning of this? , 10/18/02, http://www. rootsweb. com/~genepool/meanings. htm.

Comparison of Different Therapies

Comparison of Different Therapies Diana Scammell Biodynamic: Craniosacral Therapy Definition: Craniosacral therapy is a holistic healing that corrects the communication between the brain and the body by restoring flow of cerebrospinal fluid. The therapy often lowers the brain wave activity to a delta state to promote deep healing. This may bring the client into an altered unconscious/subconscious state. These sessions are intended for those seeking to establish clear and conscious connections between the body mind. Personal experience: The session started with a brief interview. I then closed my eyes and began to feel a shift of what I assumed to be my energy field to the left of my body. I did not feel her touching me except when she touched my sacral area. I soon began to have visions of letting everything go and before I knew it I did. At the end of the session Diana gently touched my shoulders. I felt relaxed and had a great sense of peace. Referral: I found the technique effective in bringing me to an altered state of consciousness. I would recommend both Diana and Craniosacral work to anyone who is seeking the possibility of just letting go. Reflexology Definition: Reflexology is the application of pressure to specific areas on the feet, hands and ears. Manipulating the areas promote healing of the various organs of the body and reduces stress. The National Cancer Institute and the National Institutes of Health funded studies that seem to indicate that reflexology could reduce pain and psychological symptoms, such as anxiety and depression, and aid in relaxation and sleep. Personal experience: The session started with a brief interview. Both of my lower extremities where propped up on two pillows. She began to rub my feet one at a time. It was very relaxing. During the treatment I began to experience current like releases from my feet all the way to my scalp making the hair in my scalp stand up. At the end of the session Diana held the top of my ankles gently and told me we were done. Referral: I had a great sense of relaxation throughout this treatment. I do believe that this technique alleviates stress. I would recommend this technique and this practitioner to anyone who has a need to relax. Acupuncture Definition: Acupuncture is a traditional Chinese medicine practice that can be traced back at least 2500 years. Acupuncture is a technique for balancing the flow of energy or life forces refer as Chi. This energy flow is essential to our health. Disruption to this flow of energy is to believe to be responsible for disease. By inserting thin needles into specific points along meridians, acupuncture practitioners believe that your energy flow will re-balance. Acupuncture is most commonly used to treat pain. Personal experience: The session started with a brief interview and examination of my posture. I then laid face down on the table. He placed very thin needles in my feet, back and neck. I found some to be painful. A heating lamp was placed over me. After 15-20 minutes the needles were removed. He believed my pain was due to a lack of upper back strength. He recommended exercises and stretches for my upper back and neck muscles. Referral: Acupuncture did relief my back and neck pain for several weeks. I do recommend acupuncture and Dr. Park to anyone having chronic or acute pain. Medical Intuitive and Medium Definition: Intuitive readings are different for everyone. Depending on the person conducting the reading, the focus can be on anything from releasing blocked energy and past trauma, tapping into past lives, working through a current hardship, or helping a client to activate their highest potential and life work. Personal experience: I entered a living room like area in Sherrie’s house. Sherrie began with a prayer and then proceeded to talk to me about my family and work. Several times during the reading she channeled my mother in-law and my father in law whom I had never met but wished to give me a message. She spoke at great length to me about my husband, his job and our future, my two daughters their lives their futures and some about who they were in their past lives. My father and Grandfather also came in to give me insight about past experiences. Referral: I would recommend this type of readings to anyone who is on a soul search and exploration. I would recommend Sherrie. I found her to be genuine. Massage Therapy- Deep Tissue Definition: Deep tissue massage is a type of massage therapy that focuses on realigning deeper layers of muscles and connective tissue. It is especially helpful for chronic aches and pains and contracted areas. The movement is slower and the pressure is deeper concentrated on areas of tension and pain in order to reach the sub-layer of muscles and the fascia. Deep tissue massage works by physically breaking down adhesions to relieve pain and restore normal movement. To do this, the massage therapist uses massage oil. Personal experience: I filled out a comprehensive questionnaire. The massage therapist went over the questionnaire and a plan for the session was formulated. She started with me laying face down. She began to massage my back, upper extremities, lower extremities and then asked me to turn over. There were times during the massage that it was very painful as she tried to soften rigid tissue especially on my back. Referral: This technique was very helpful for my upper back and neck pain. I would recommend Heather and this modality to anyone experiencing chronic muscle tension. Massage Therapy- Swedish Massage Definition: Swedish massage combines various hands-on techniques including gliding, kneading, and cross-fiber friction to break up muscle knots, called adhesions. Swedish massage is based on the Western concepts of anatomy and physiology as opposed to energy work. It can be slow and gentle, or vigorous and bracing, depending on what the therapist wants to achieve. Swedish massage is performed by a trained and licensed massage therapist who lubricates the skin with massage oil. Personal experience: I was asked to fill out a comprehensive questionnaire. The massage therapist went over the questionnaire with me and a plan for the session was formulated. I lay on the table face down. She began to massage my body starting at my back, upper extremities, lower extremities and then asked me to turn over. She used a light soothing touch throughout my body. She suggested that I drink plenty of water for the rest of the day. Referral: I enjoyed this type of massage, it was very relaxing. I found no connection with therapist and would not necessary refer anyone to her. Shamanic Healing Definition: A shamanic practitioner is trained to recognize that all illnesses have a spiritual component and that everything is connected–the spiritual, emotional, physical and mental. If one of these systems is out of balance the disharmony can be felt within the entire energetic field. Practitioners and their training vary greatly. In a shamanic healing the practitioner will may use tools to assist in moving the unwanted or blocked energy. Depending on the tradition, feathers, mesas, and/or sacred songs, may be use. Personal experience: I was greeted by Steve at his home. He asked me several questions about my home life, family and work. He then explained Shamanic healing. He proceeded to chant, he used some drumming and a feather that he waved around my body. In conclusion he told me that I do not need to feel like I need to take care of others. I need to allow people to experience their soul journey and lessons without stepping in for the rescue. Referral: I am not sure that I would recommend this experience or if it was the practitioner whom I did not find genuine. Hypnotherapy Definition: Hypnotherapy is a form of psychotherapy use to create subconscious change in a patient in the form of new responses, thoughts, attitudes, behaviors or feelings. This is done by placing the patient in the Hypnotic state. A person who is hypnotized displays certain unusual characteristics and propensities, compared with a non-hypnotized patients, most notably heightened suggestibility and responsiveness. Personal experience: Referral: I would recommend Hypnotherapy and Andrew Spiritual Healing Definition: Meeting John of God (Joà £o Teixeira de Faria) is a special opportunity to experience physical, emotional, or spiritual healing with one of the world’s most revered spiritual healers and mediums from Brazil, where John of God has seen millions of visitors from around the world. John of God and team of healers’ leads people into a guided meditation, prayer, testimonials, and times of silence that opens them up to the healing John of God offers. Omega’s campus becomes an oasis of peace and contemplation where we can experience the power of faith within a loving community and discover how it can transform our life. John of God sees individuals briefly, and suggests their next healing step. Some say they have been cured of disease; others say that while a physical cure was not achieved, a spiritual or emotional healing was. Most say that their time spent in his presence was a profound and transformative experience. The entities and John of God are treating the whole person; therefore relationships between families and loved ones can also be repaired and restored. The glue that binds humanity is Love and John of God and the entities are most concerned that you are whole and a reflection of this love in the world, physically, mentally, emotionally and spiritually. He and the entities, through a constant and thorough cleaning of your energy field, and your own efforts, are able to elevate you in a phenomenal way to become who you truly are, radiant and a reflection of the divine on earth. Personal experience: Referral: I would recommend this experience with this healer to anyone who is seeking Physical, emotional or spiritual healing. Reiki Definition: Reiki is a Japanese technique for stress reduction and relaxation. Reiki is an ancient laying-on of hands healing technique that uses energy to heal, balancing the subtle energies within our bodies. Reiki addresses physical, emotional, mental and spiritual imbalances. The Reiki practitioner serves as a vessel for healing energy to go where it is most needed. The energy flows out of the practitioners hands while they are touching the patient’s body. Personal experience: I was greeted by Janna at her house. I lay on her massage table face up. As I closed my eyes I began to feel her hands on my head. She then worked her way down my body. I felt great heat coming from her hands. Somewhere in between my head and feet I became very relaxed and fell asleep. I felt like Janna’s hands where everywhere on my body at the same time. I felt very relaxed and at peace. Referral: I would recommend this modality to anyone. I found this modality to be very similar to Healing touch. I would recommend Janna to anyone in need of peace and relaxation.

An MBA Graduate Defined Essay -- essays research papers

An MBA Graduate Defined An MBA is a degree awarded to individuals who complete required coursework in the field of Management Science. The MBA title stands for Master of Business Administration and implies that the person holding the degree is qualified to hold a position in senior management within a firm. An MBA manager is similar to the captain of a ship. He is responsible for making decisions and plans about the firm and for controlling the firm’s employees. The goal of an MBA manager is to maximise the firm’s value through the use of the firm’s tangible and intangible assets. He maximises this value by obtaining the highest Profits possible. In the following discussion, I will examine how senior management in general and MBA graduates in particular can use the field of Managerial Accounting to make decisions/plan and control employees in order to maximise Profits. For clarity throughout this essay, senior managers and MBA graduates should be considered as one in the same. Managerial Accounting Defined Managerial Accounting is the process of using information systems to provide data to senior managers who then use this data for decision-making/planning and monitoring employee performance in order to maximise profits. The data that senior managers use is supplied by the Financial Accounting function. This information is used to improve the performance of the Marketing function, which generally provides the Revenue of the firm and the Operations function, which generally incurs most operating costs. Marketing and Operations are thus the functional areas which an MBA graduate is generally concerned. Managerial Accounting is vital to a business’s success because it quantifies a firm’s performance. By quantifying certain performance variables, senior management can carry out its two most important functions: 1) Decision-Making/Planning and 2) Controlling Employee Behaviour. The Theory of the Firm tells us that a business exists to maximise the value of equity investors have supplied. Profits result from decisions about what items to produce and sell (Marketing) and planning what inputs are necessary for this production and distribution activity (Operations). Value maximisation results from maximising Revenue and minimising Total Costs. In business, resources are always limited or finite. Therefore, they must be employed in the most economical and produc... ... Statement. Suppose senior management has noticed a decrease in profits for the lemon-lime soda the firm produces. By examining the Financial Accounting data they have found an unexpected increase in the cost of lime flavoring that is used because a supplier of the product has gone out of business. Here, an MBA manager must make a decision about alternative sources available for the flavoring input and as always look to buy it at a lower price. Once again, Financial Accounting data (cost information from the Income Statement) has been used by senior managers to solve a planning/decision-making problem within the Operations function. Summary In conclusion, Managerial Accounting is process MBA graduate managers can use to gain insight into planning/decision-making and employee control. The process involves examining Financial Accounting data and then applying that information to maximize Profits through the Marketing and Operations functions. Specifically, maximizing Revenue in Marketing and minimizing Costs Operationally. Managerial Accounting is scientific in its approach rather than intuitive and should be used by MBA graduates interested in maximizing the value of their firm.

The electrolysis of copper sulphate solution and copper electrodes Essa

The electrolysis of copper sulphate solution and copper electrodes Introduction: For my GCSE Chemistry assessment I will be investigating the electrolysis of copper sulphate solution with the copper (ii) plates. Aim: My intention for this observation is to find out how the current has an effect on the mass of copper deposited in the electrolysis of copper sulphate and copper (ii) plates. Safety Precautions: In this investigation I will make sure that everything is as safe as possible and that there are no chances of accidents occurring. (1) I will wear safety glasses and a lab coat to avoid any danger. (2) I will tie my hair back, which will prevent any accidents from occurring. (3) I will keep the area around me clear to prevent any accidents from occurring. (4) Benches should be tucked under the table so that nobody trips over. (5) As copper sulphate indicates the symbol, which means toxic, I will be careful that it is kept away from my skin and I am not able to smell it. The reason for this is that it can cause death. (6) Copper sulphate will be placed in the tray at all times so that if it spills it will only spill in the tray. (7) I will not keep the power on more than 10 minutes, as keeping the power on for too long can change the resistance of the wire. (8) As the copper sulphate is dangerous I will wash my hands after each experiment. Apparatus: The apparatus that I require in this investigation is: (1) Measuring cylinder- This will be used to measure 150ml of the copper sulphate solution (2) Ammeter- This will be used to se how much current is flowing through the circuit (3) Stop watch- This will be used to time how long the practical will be on for. (4) Auto... ...lts: I know that this is a straight line graph and that the gradient is positive by looking at the graph. I can now interpret from this graph that this investigation matches the law of Michel Faraday, the first law that I mentioned in the scientific background knowledge is: The quantity of electricity passed is proportional to the amount of substance discharged at an electrode. This law infant matches my results that I have gained, I can now confidently say that the results that I obtained were accurate. As I increased the voltage and the current there was a larger mass in the cathode. Therefore this proves that my prediction which I made is correct: As the current increases the amount of copper deposited will also increase. In this electrolysis both the oxidation and reduction reactions have been used, the oxidation in the anode and the reduction in the cathode. The electrolysis of copper sulphate solution and copper electrodes Essa The electrolysis of copper sulphate solution and copper electrodes Introduction: For my GCSE Chemistry assessment I will be investigating the electrolysis of copper sulphate solution with the copper (ii) plates. Aim: My intention for this observation is to find out how the current has an effect on the mass of copper deposited in the electrolysis of copper sulphate and copper (ii) plates. Safety Precautions: In this investigation I will make sure that everything is as safe as possible and that there are no chances of accidents occurring. (1) I will wear safety glasses and a lab coat to avoid any danger. (2) I will tie my hair back, which will prevent any accidents from occurring. (3) I will keep the area around me clear to prevent any accidents from occurring. (4) Benches should be tucked under the table so that nobody trips over. (5) As copper sulphate indicates the symbol, which means toxic, I will be careful that it is kept away from my skin and I am not able to smell it. The reason for this is that it can cause death. (6) Copper sulphate will be placed in the tray at all times so that if it spills it will only spill in the tray. (7) I will not keep the power on more than 10 minutes, as keeping the power on for too long can change the resistance of the wire. (8) As the copper sulphate is dangerous I will wash my hands after each experiment. Apparatus: The apparatus that I require in this investigation is: (1) Measuring cylinder- This will be used to measure 150ml of the copper sulphate solution (2) Ammeter- This will be used to se how much current is flowing through the circuit (3) Stop watch- This will be used to time how long the practical will be on for. (4) Auto... ...lts: I know that this is a straight line graph and that the gradient is positive by looking at the graph. I can now interpret from this graph that this investigation matches the law of Michel Faraday, the first law that I mentioned in the scientific background knowledge is: The quantity of electricity passed is proportional to the amount of substance discharged at an electrode. This law infant matches my results that I have gained, I can now confidently say that the results that I obtained were accurate. As I increased the voltage and the current there was a larger mass in the cathode. Therefore this proves that my prediction which I made is correct: As the current increases the amount of copper deposited will also increase. In this electrolysis both the oxidation and reduction reactions have been used, the oxidation in the anode and the reduction in the cathode.

Essay --

With the development of technologies, Cyber Attacks have been increased rapidly in the past few years. Probability of causing damage to critical state infrastructure like nuclear or defense system, air traffic control, other governmental institutions, business and citizens leads to the problematic issue of its attribution, which is being highly debated in international Law. This Article by Nicholas Tsagourias makes contribution in that debate and revolves around the question of ascription of cyber-attacks as an armed attack and the right of self defense by the victim state in response to such attacks. However, the law of war requires that the cyber-attack must be attributed before a counterattack is permitted. This Article critically evaluates different obstacles of attribution like anonymity (determination of attacker’s identity), attack from different jurisdictions, and presentation of evidence in order to exercise the right of self defense by throwing the light on various political, technical and legal aspects. Context Article 51 preserves the "right of individual or collective self defense if an armed attack occurs..." Therefore, the right of self defense can be exercised when an issue becomes complicated and reaches to a particular level of intensity between states or a state and organized and identified group, which may result into injuries of individuals and destruction of objects and properties. But in cyber-attack, chances are less to cause immediate human injuries. The author of the article provides brief detail on some important issues for example how to deal with a cyber-attack by a non-state actor. So this essay emphasizes that Cyber warfare laws require more development and a proper framework because states may fea... ... the response of armed attack, Burdon of proof and the state control over its entities. International Court of Justice in Nicaragua Cas holds that a state is liable for the actions of â€Å"paramilitaries or non-State actors only if the actors in question act in ‘complete dependence’ on the state. Whereas the opposing â€Å"overall control† standard set forth in Prosecutor v. Tadic which holds that â€Å"where a State has a role in organizing, coordinating, and providing support for a group, the group’s acts are attributable to the State. International Law has different view on burden of proof. ICJ has made criticism on the concept of overall control because there was no effective control by the Serbian government over the acts took place. Its finding regarding the culpability of Serbia was, Serbia’s guilt must be proven beyond any doubt, rather than beyond a reasonable doubt.

Focus on the Learner Essay

1.Group Profile It’s a mixed group with a very mixed cultural background as only three students are actually from Germany. Four of the students were born in another country e.g. Lithuania, Turkey, France and Romania. They all moved to Germany as adults and all share German as a common language. The group is heterogeneous concerning the age they started learning English. Two students started learning as adults while the others started learning at school. Most of the students have learnt another language as an adult and therefore have previous language learning experience. The motivation for doing the course is quite high and the group can be divided into two groups – students who need English for their job/university and students who want to learn for their own enjoyment. They are all at upper intermediate level. Except for one student (who could be classed as a converger), the overall group could be classed as concrete learners. They enjoy the social aspects of learning and like to learn from direct experience. They are interested in the language and they enjoy games and group-work in class. The entire group could also be classed as communicative learners because they show a degree of confidence and a willingness to take risks. They are much more interested in social interaction with other speakers of the language than they are with analysis of how the language works. (Learning styles based on Keith Willing [1987]). 2.Strengths and weaknesses Grammar The students are weak when forming the present simple (especially 3rd person singular) (e.g. â€Å"I must to take the train†, â€Å"She like climbing†, â€Å"Stephen come from Australia†) very often confusing it with the present continuous. (â€Å"Sometimes I’m reading Turkish books†). Most students also have problems when using the simple past (â€Å"we seed it’s ill†, I gone to school with her†, â€Å"We can found this in a school†, â€Å"Where are you born?†, â€Å"She were †¦Ã¢â‚¬ ). Some students also have problems with verb-noun collocations (e.g. â€Å"She make all the housework†) Vocabulary The students have a good basic knowledge of vocabulary. They can talk about themselves, where they come from, their profession, their families, experiences they have had in the past and things they like to spend more money on. (Example of good language: â€Å"My picture is a technical object but I really don’t know what it is used for†, â€Å"Because you met the Pope, you changed your mind† â€Å"You said dug – so it is dig, dug, dug† = verb orientation). Many of the students try to translate directly from German into English (â€Å"The cat was by us†) and sometimes use a German word in a sentence, using it questioningly enabling other students to help out with the correct English word. The students respond very well, offering suggestions until correct answer is found. Most of the students focus on finding the exact translation of the unknown word rather than trying to paraphrase their idea. Pronunciation All the students have a strong L1 interference and speak with an accent. The group responds well to drilling the right pronunciation and where to put stress on the words. They are keen to sound natural and like repeating after  the teacher. Some students pronounce the endings of words that aren’t necessary e.g. â€Å"clothes†, â€Å"See† instead of sea, â€Å"Lus their jobs† Words: 208 3.Strengths and weaknesses skills Reading The students are able to read a text fairly quickly in order to understand the overall meaning. After enquiring about a few words of vocabulary (sometimes looking this up themselves in a dictionary) they are able to answer all the questions quickly and correctly. Listening The students are able to listen to texts read to them and in most cases understand the general meaning already after the first time. After hearing the text for the second time, they are able to answer questions, in most cases correctly. The students react well to instructions and during conversation they wait patiently until their dialogue partner has finished. One student is a panicky listener, the others all seem to be relaxed listeners. Writing The students have a wide range of vocabulary appropriate for the given tasks. Their sentences are well-structured and they make few mistakes. Speaking The students try to use structured sentences. If they are confident with the vocabulary hesitation is less frequent, with new vocabulary or grammar most students hesitate frequently. The students are motivated to improve their speaking ability and they make a great effort to only speak English. Some of them use gestures when they do not know a word, others switch between German and English, using the German word to fill in the gaps in the sentence (â€Å"I go with the Straßenbahn†, â€Å"I make Teig with Zimt and †¦Ã¢â‚¬ ). 4.Recommendations Language development 1.Total English Workbook (Pre-intermediate) Antonia Clare/JJ Wilson – Longman Publishers Page 8, Section 1.3Grammar : Present Simple vs Present Continuous Justification:All 3 exercises on this page help the students to distinguish between the present simple and the present continuous. It also concerns activities they can associate with 2.New Cutting Edge (Pre-intermediate Student’s Book) Sarah Cunningham/Peter Moor – Pearson/Longman Publishers Module 4, page 34Language Focus 1 Present continuous and present simple Justification:At the top left of the page there is a grammar exercise section where the students have to underline and give an example of the present simple/present continuous. Exercises 1 and 2 help to practice the use of them. 3.Language to go Student’s Book (Pre-intermediate) Gillie Cunningham/Sue Mohamed – Longman Publishers Lesson 3, page 9 – The Present (Grammar focus) Justification:Exercises for the students to practice distinguishing between Present simple and Present continuous. First of all filling in the gaps, then writing their own email and finally using the language by talking in pairs 4.Total English Student’s Book (Pre-intermediate) Richard Acklam/Araminta Crace –Pearson/Longman Publishers Chapter 1, page 14 – Review and practice Justification:Exercises for practicing both present simple and present continuous (including question-forming) 5.Clockwise Pre-intermediate Class Book Bruce McGowen & Vic Richardson – Oxford University Press Chapter 25, page 65 – Present simple and continuous Justification:Students can fill in the tables with the verb and then complete the rules for using Present simple and continuous themselves in exercise 1 6.New Edition Basis for Business David Christie – Cornelsen & Oxford Unit 2, pages 24 and 25 – Further study (Simple present and present continuous) Justification:On page 24 there is an explanation of when to use simple present and present continuous and on page 25 there are exercises to practice 7.New Edition Basis for Business David Christie – Cornelsen & Oxford Unit 3, pages 37 and 38 – Further study (Simple past and past continuous) Justification:On page 37 there is an explanation of when to use simple past and past continuous and on page 38 there are exercises to practice 8.Powerbase Pre-intermediate David Evans – Longman Publishers Unit 4, pages 30 to 33 – Going places Justification:The article on page 31 is quite interesting for the students. On page 30 they can fill-in the verbs in the past and present form and on page 32 the past simple can be practiced in exercises. 9.Business opportunities Vicki Hollett – Cornelsen & Oxford Unit 5, Growth and development, pages 50 and 51 – Past experiences Justification:The article on page 31 is quite interesting for the students. On page 50 they can fill-in a time line. On page 51 there is an explanation on when to use the simple past, questions for the students to answer and discussion exercise. Skills development 10.Business opportunities Vicki Hollett – Cornelsen & Oxford Unit 2, Telephoning to make arrangements, pages 23, 150 and 151 Justification: Students usually enjoy doing role play. In these exercises they work with a partner and discuss a) a conference programme and b) arranging a meeting. 11.Business opportunities Vicki Hollett – Cornelsen & Oxford Unit 7, Telephoning to exchange information, page 73 Justification: Students will probably find the stories on this page quite amusing. They will then discuss any car accidents or funny incidents that they have experienced themselves. References: 1.Total English Workbook (Pre-intermediate) Antonia Clare/JJ Wilson – Longman Publishers 2.New Cutting Edge (Pre-intermediate Student’s Book) Sarah Cunningham/Peter Moor – Pearson/Longman Publishers 3.Language to go Student’s Book (Pre-intermediate) Gillie Cunningham/Sue Mohamed – Longman Publishers 4.Total English Student’s Book (Pre-intermediate) Richard Acklam/Araminta Crace –Pearson/Longman Publishers 5.Clockwise Pre-intermediate Class Book Bruce McGowen & Vic Richardson – Oxford University Press 6.New Edition Basis for Business David Christie – Cornelsen & Oxford 7.Powerbase Pre-intermediate David Evans – Longman Publishers 8.Business opportunities Vicki Hollett – Cornelsen & Oxford

Importance of School Paper

Importance of our School Newspaper Have you ever wondered? What is the importance of a school newspaper. Some may think, it is our way of being updated with what is happening in the school. Some may think it is just a paper for entertainment purposes. And some might think it’s nothing. But the truth is, a school paper is the one that answers our questions, one that keeps us updated, and the one that keeps us interested in our school surroundings. It is made in a logical and comprehensive way, in way such as that the reader can easily understand the newspaper. A school paper is also made through rigorous editing, processing and writing.A school paper gives that answers to the questions that we have in our school. Whatever that question maybe? The question may be about student achievements, school activities, new people such as teachers and staff etc. This shows how our newspaper can be very useful to us, as students. And we are not the only ones being given this information. Th e staff and other people are also informed of our school through our school’s newspaper. This chain of information that is being made makes it possible for the people inside and outside our school be more vigilant and active in our school surroundings.A quote by David Bryne â€Å"People hear about stuff from their friends or a magazine or a newspaper. † . This quote is a statement of how information passes from one person to another. But not all the time this information that is being passed is true. That is why there are some people who say that a newspaper is the disgusting of all media. Because as much as people want to make a really good newspaper. The Bias of the persons making it is sometimes still there. That’s why you can never really tell if an newspaper is fair in its job to give fair and correct news to everyone.The newspaper that we have now also updates us with the most recent and important news. Without it we will be ignorant in judging our surroun dings, and that makes us not good. And because we have this common norm that people who are updated are the people who are what they say â€Å"IN in our society†. That is depends upon you if it’s true. But it is of course much better to be updated in the happenings and the events in our own school. And because we are updated with our school, we become interested in our own school. Interest makes sure that our curiosity is always there.That is why when we receive a copy of the Forum, we become excited. The school newspaper is also made with essays. And those essays have their own structures and functions. For example an essay has three main parts. The introduction, which contains the Hook and the Thesis Statement. The body, which is the very soul of the essay. And the conclusion. Which ends and sums up your ideas for the essay . There are also types of essays. Some of these are descriptive, research, contrast, comparison, literary, persuasive, argumentative and such. Th ese are not all used in an newspaper but still is useful to know some of them.A school newspaper is made by a team that rigorouly edits, processes, and approves the essays that are used for the newspaper. These are all headed by the EIC(Editor in Chief), which gives directives to the editing chief of each section. And then the editing chief of each section gives a writer a certain assignment for them. This is also the hierarchy of how the people who make the newspaper make them. First a writer will pass it to his or her chief. Then the chief checks it for grammar, annotations and such. If he or she finds some corrections he will not accept it and will return it to the writer.After he returns it to the writer, he will check it again and make sure that it is reviewed again and good material already. Then the chief will pass it to his EIC which will also check and review it for grammar and capitalization and such. He makes sure that there is nothing that was overlooked by the section c hief for he is liable for anything that is in that paper. He also compiles all the work done by the writer and reviews all those thoroughly. He or she also has the most highest position in the office. Here now we see how a newspaper is made. Here now we see how hard it is to make.The hard work and the time that was used for the creation of the newspaper was important. Because we know that the newspaper is not just a piece of paper lying around waiting for some to read. It is something that allows us to learn. It is a paper that gives all that we need. The people who made this newspaper made sure that it is made clearly and intently, with it’s own purpose. We see here what are the types and the structure of an essay. Because this information is crucial to the formation of person . Now we learn that a newspaper influence almost everything in our daily lives.For it is our lives, it is the one that contains what are lives are meant for. Here now we learn that it is important to m ake sure that we take care of our newspapers. That we make sure that it is used according to how it must be used. We learned this that it answers our questions, updates us, keeps us interested. We know also that it is made in a logical and comprehensive way. And lastly we know that it is made by people who made sure it is the best newspaper. That’s why we can only say one thing. A newspaper is indeed important in our life

Christianity and Islam Essay

During the Post Classical Period, from their respective religious origins to the 1500s, the Christian anti – merchant attitude sharply contrasts with the Islamic pro – merchant attitude towards trade. Both Christianity and Islam’s attitudes gradually became more neutral, more moderate towards the end of the Post – Classical. The sharpest contrast between the views of Christians and Merchants towards trade can be seen during their respective religion’s origins, as exemplified in Documents 1, 2 and 3. Document 1 illustrates the founder of Christianity, Jesus’ negative view towards merchants and trade, along with Document 3 illustrating the early Church’s suspicion and negative attitude towards trade. Document 2 illustrates the founder of Islam, Mohammed’s positive view towards merchants and trade. For example, in Document 1, Jesus, founder of Christianity, proclaims, â€Å"A rich man shall hardly enter into the kingdom of heaven (Doc. 1).† Early on, even from the foundations of Christianity, riches and wealth were deemed incompatible with the Christian ideal, the entrance to the kingdom of heaven. Early Christianity, therefore, viewed trade and riches as inherently evil and exploitive. The official Christian view, coming from it’s authoritative source, the Bible, decrees that the rich man, usually affiliated with the mercantile lifestyle, cannot possibly truly and correctly follow the faith, thus alienating merchants and traders, a harshly anti – merchant, anti – trade paradigm. In accordance with Jesus’ view, St. Godric in Document 3 â€Å"lived sixteen years as a merchant† but gave up his merchant livelihood to â€Å"[take up] the cross as a pilgrim to Jerusalem.† Thus, St. Godric becomes holy by giving up his material, mercantile possessions and instead, becomes a pilgrim to give himself to â€Å"God’s service.† St. Godric, in the Christian tradition is venerated not for his mercantile skills or his keen trading proficiency, but rather for his decision to give himself to God’s service. Thus, the Church, by virtue of canonizing St. Godric, emphasizes the â€Å"hermit† part of his life, much more so than his merchant livelihood.

Is College Debt To Much Essay

Everyone who wants to go to college is often faced with the same fact, how will I pay? Students often go with the options of taking loans, after much consideration and research, research sometimes based on essays written by authors. Even though Carey and Wilson both address the debt college could put someone in. Wilson provides a more convincing argument due to the fact that he gives more information on statistics of student loans, more information about loans, and an unbiased opinion. Before you make a big decision you should always know the risks and benefits. One way to ensure you make a good decision is, if possible look at statistics. In the essays â€Å"Why Do You Think They’re Called For- Profit Colleges?† by Kevin Carey and â€Å"A Lifetime Of Student Debt? Not Likely† by Robin Wilson they both take different approaches to using statistics about student loan debt in their writing. Carey does not use any statistics making his article harder to understand a nd his material credibility questionable. Carey states that, â€Å"The University Of Phoenix is on pace to reap $4 billion from federal loans† (Carey 216). This is one of the only times in his article Carey mentions how much colleges make from loans. He then says â€Å"Unfortunately, a large and growing number of graduates of for-profit colleges are having trouble paying those loans back† (Carey 216). Although Carey says it’s a large number of graduates that have trouble paying loans back he does not show any statistics to confirm it, which makes his information questionable. On the other hand Wilson uses an abundance of statistics in his article which makes the article easy to understand and a trustworthy source. According to Wilson, â€Å"Of the 65 percent who face debt, the average they owe is around $20,00† Andrews 2 (Wilson 257). Wilson also gives statistics on the amount of debt difference between undergraduate and graduate degrees, and public and private schools  graduates. Just the uses of Wilsons statistics makes me realize that debt is a manageable and wouldn’t overwhelm my life. The next point that really set these two essays apart was the amount of information given about loans. In Carey’s article he gives very little information about loans in general. He really just implies that student’s taking large loans are what are making for-profit colleges so profitable. He fails to give us information about why loans are needed, and what loans allow people to do. Unlike Wilson who again gives us plenty of material to see the pros and cons of loans. Wilson covers topics like interest rates, and borrowing risks. He also includes stories from people’s real life describing their personal success and struggles with student debt. These personal stories really helped me connect with Wilson’s article and understand the pros of taking loans. The last point that set these essays apart was the amount of bias in the articles. I felt Carey’s article was extremely biased towards one man named Michal Clifford. It shows Clifford as almost a monster. Carey says, â€Å"Entrepreneurs like Clifford, meanwhile, have been snapping up dying nonprofit colleges and quickly turning them into money making machines† (Carey 216). I on the other hand do not think its Clifford fault. He is just doing his job, and it seems he’s doing a very good job at it. One way or another the student has to pay for college and it’s going to be fairly expensive in this day and age, and I feel like Carey is just trying to put the blame on someone. Although Wilson acknowledges that there are some problems with students loans and some people will have a difficult time paying them back, I think he wrote a very fair and unbiased essay. Andrews 3 There are always two sides to every story and multiple ways of looking at things, as shown in these two essays both discussing student loan debt. Although these essays both challenged my mind and gave me new insight on student loan debt, I thought Wilsons essay was much more to the point. Also he included so much more in depth information that made the article interesting ,knowledgeable, and meaningful.

Statistics for Business Decision Making Term Paper

Statistics for Business Decision Making - Term Paper Example Human beings make tangible decisions which dwarf all sources of competition if more and better information from statistical analysis is available. With statistical knowledge, many researchers have found that it is easier to apply them and make decisions that are satisfying and which fit different scenarios and situations. According to Winthrop, statistics are used as a standard unit which uses historical performance to come up with future targets which drive businesses (p.1). To him further, statistical analyses provide deep understanding into how different business departments (sales, human resources, stocks, marketing etc) are performing in relation to the overall goals and objectives of the business. Also, statistical analysis provides trends which form the backbone in planning purposes (p.1).Statistics are also employed in policy formulation by Governments which carry out studies from time to time to have a sound foundation of the policies and decisions made. Further, businesses use statistical data to evaluate the performance of current strategies and to come up with reliable information onto which strategies are working and which just wastes of resources. Again, new business initiatives are evaluated and changed in order to improve business performance backed by survey/feedback data from statistical marketing surveys. In addition, advertising/marketing bodies use statistics to understand different markets and customer behavior in order to formulate advertising/marketing campaigns.

DQ9 MGT 216 Essay Example | Topics and Well Written Essays - 250 words

DQ9 MGT 216 - Essay Example Some of the factors that shaped these values and perspectives are religious beliefs, knowledge of ethical and moral codes of standards, and outcome of previous experiences that confirm that observance to ethical and moral codes are beneficial in guiding me to make the most appropriate and effective decisions in life. The course has added value to one’s personal ethics and moral perspectives in terms of providing additional knowledge on ethical theories that are applicable in the business setting. The course provided the needed reinforcement to confirm correct decisions given ethical dilemmas in the business environment. As such, proper guidelines are imbibed and became a part of one’s set of knowledge, beliefs and values which would be most useful in good business practices in the near future. Initial recognition of the basis policies, procedures and code of conduct and behavior is always the starting point that one recognizes in various situations and settings (whether it be in the community, country, academic or organizational setting). As such, these rules become the basis for one’s actions and behavior in the setting where one actively participates. As such, the code of ethics and observance to conformity of moral rules guide one’s actions in communicating with others, in resolving conflicts (if any), and in deciding the most appropriate course of action, given ethical dilemmas that one encounters in life. These policies and guidelines also become one’s benchmark and gauge of performance to evaluate one’s ability to achieve defined goals, as expected. Therefore, one could be appropriately rewarded for exemplary performance or sanctioned to correct one’s misbehavior, as

Threats and Opportunities of Social Media Marketing in the Framework Essay

Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy - Essay Example This essay stresses that social media marketing is something that must always remain supreme within any advertising strategy which is geared to meet the eye of the young audiences. This has been proven with the passage of time that the young ones appreciate the presence of marketing on social media platforms like Twitter, Facebook, Google, YouTube, Instant Messengers and so on. As the paper declares the contemporary advertising strategy is such that it derives its basis from a number of different sectors, most significant of which remain the aspects of reaching out to the relevant target audiences and thus finding ways and means through which newer markets could be tapped in a corrective fashion. It would also manifest for growth and development under the already established clientele, which is indeed the target audience which is proving to be a major success for the brands and campaigns working under the aegis of these organizations. The modern day advertising strategy is such that it will bring instant results if devised in line with the needs, wishes and desires of the target audience. Within the framework of the social media avenues, it is always pertinent to discern the basis of success within the making up of such advertising strategies and plans which would eventually give the intended mileage to the brands and campaigns that are run on these platfor ms. The social media trends and changes are happening so quickly that it is very difficult to follow up what exactly is taking place within the relevant ranks. This calls for an understanding of how properly the advertising strategies are devised, planned and later on implemented within the related settings (Sigala, 2011). What is most significant here is an understanding that much sanity can prevail within these discussions if everyone knows his role well and then goes about aligning and delegating people for their respective chores and tasks. After all, it must be remembered here that the social media marketing elements are always given the go ahead when the brands and campaigns within the aegis of organizations understand their use and believe in its effectiveness and efficiency without any issues that will ultimately come to the reckoning. An opportunity that can be discussed here is of these social media platforms working to best affects for the sake of the consumers and users alike. These people want to be updated about the latest products, services and trends that belong to their own age where they spend most of their time, i.e. the social media avenues. It excites the young audiences as they want to connect with it and thus know about the different worldly affairs (Nolan, 2011). It just is a very significant part of who they are and what they want to seek from life. Psychological entities have proven that the social media enterprises and platforms excite the teenagers more than the